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Work La Mia Italia

The brand that smells like Italy.

Client
La Mia Italia
What we did
Visual identity, Social media management
Country
Romania

The brand story.

La Mia Italia grew out of a personal experience. Its founder, a Romanian who came home after many years in Italy, found that thousands of people like him missed authentic Italian products, especially coffee from local Italian brands that you can’t find in Romania.

The product.

La Mia Italia brings these coffees to the Romanian market, with the same taste as “back home” in Italy.

La Mia Italia product leaflet mock-up
The La Mia Italia leaflet unfolded, showing the espresso range

The visual identity.

The identity we built starts with a logo that has the Italian tricolour worked into the lettering, in three versions: on a blue emblem for busy backgrounds and with no background for simple ones. The palette combines primary blues (Prussian Blue, Oxford Blue, USAFA Blue) with green and red accents from the Italian flag, and the typography uses Nunito Bold for headings and Barlow Regular for body text. The system also has its own design elements, a curved bar with a dotted texture and a low‑opacity zig‑zag edge, used on official documents, product leaflets and social media posts.

The La Mia Italia logo with the Italian tricolour built in, on a background with the zig-zag edge
La Mia Italia logo versions: on the blue emblem and with no background

The symbolism.

None of this is accidental. Blue is the colour of trust and premium positioning: it tells you the product is serious and high quality. The green and red, taken straight from the flag, bring Italy to mind instantly and signal authenticity: “genuinely Italian”. The rounded type and playful graphics (the dots and the zig‑zag edge) balance the seriousness of the blue with a warm, optimistic, friendly tone. Together they capture the brand’s personality exactly: premium but approachable, authentic but fresh.

La Mia Italia colour palette: primary blues and accents from the Italian flag

Social media.

A La Mia Italia post: “Order now from our product range”
A La Mia Italia post with coffee
The @lamiaitalia.ro Instagram feed, with the visual identity applied consistently

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