Work Nadias Sandwich
Fast food rebuilt from the ground up.
The context.
Nadias Sandwich is a fast‑food chain with 5 restaurants in Aalborg, built on a simple idea: fast food can be healthy too. In a Danish market that pays more and more attention to what it eats, Nadias has become one of the local success stories.
The collaboration.
It was a long collaboration covering several kinds of material, each with its own role in the customer experience. We started from a single visual language and carried it consistently from the plate to the screens in the restaurants, the posters and the walls.
Product photography.
We photographed the whole menu (sandwiches, bagels and full meals with fries and a drink) on wooden boards, with warm light and a dark backdrop that brings out the fresh ingredients. The same images then became the building blocks for the screens, the posters and the promotional material, for a consistent look.
Digital menus.
We designed the menu screens for the restaurants, category by category: burgers, sandwiches, panini, drinks. Every product has its own photo and a price you can read from a distance, with consistent green accents and a clear hierarchy you can take in within seconds. The layout makes it quick to add new products without it getting cluttered.
Promotional posters.
Print‑ready posters in A4, A3, 50×70 cm and A0 for special offers, from the tapas platter to the new veggie burgers. The same visual language as the screens and the photos: a dark backdrop, the brand’s green and the product front and centre.
Environmental graphics.
Beyond screens and print, we took the brand onto the walls: a timeline wall telling the Nadias story from 1996 to today, and interior graphics that tie the space to the rest of the identity. Here it is in context, in a real restaurant.
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